1. Who we are
This policy explains how iWeBron Limited, trading as Brandity, a company registered in England and Wales (company number 15229010), registered office 121 Burney Drive, Eagle Farm South, Wavendon, Milton Keynes, MK17 7BT (Brandity, we, us) uses personal data when you visit getbrandity.com, use the Brandity dashboard at i.getbrandity.com or our apps. We are the data controller. Contact us about privacy at hello@getbrandity.com.
2. What we collect
Creators
- Account details: name, email, mobile number, login PIN or password (stored encrypted), membership plan.
- Profile: photo, bio, niche, town, social media accounts and follower counts, engagement figures, packages, portfolio files, and the page name you choose.
- If you use Instagram autofill: public profile information from Instagram's official API (name, bio, photo, follower and post counts, recent post likes and comments).
- Payout details: the bank account or PayPal email you give us for payments, in your own name.
Brands
- Company details: name, trading name, website, industry, logo and, if provided, Companies House details.
- Contact details for you and your team: names, work emails, mobile number.
Everyone
- What you do on the Platform: posts, bids, messages and voice notes, files, content you send for review, results, ratings, NDAs and contracts (including the name typed to sign, the time, IP address and browser).
- Payments: what you paid or were paid and when. Card details are handled by Stripe; we never see full card numbers.
- Technical data: IP address, browser and device type, sign-in times and security logs.
- Sign-up progress: if you start signing up but don't finish, we keep the details you'd entered so our team can help you finish.
- Emails you send us, and booking or demo requests from our website.
3. Why we use it, and our legal basis
- To provide your account and the Platform: matching Brands and Creators, posts, bids, chat, content review, documents and payments (contract).
- To take and make payments, keep accounts and meet tax rules (contract and legal obligation).
- To verify Brands and Creators, keep Brandity safe and prevent fraud, including checking new accounts, sign-in security and abuse limits (legitimate interests).
- To show Creators to Brands: your profile is shown to signed-in Brands, and we may share it with Brands we're introducing to Brandity (see section 4) (legitimate interests; you can opt out).
- To help people finish signing up and to improve Brandity (legitimate interests).
- To send service emails such as bids, approvals, documents and payments (contract), and occasional updates about Brandity (legitimate interests; you can opt out any time).
4. Who can see your information
- Brands on Brandity can see Creators' profiles: name, photo, niche, town, bio, social accounts, follower counts, engagement, ratings, packages and portfolio. They don't see Creators' phone numbers, emails or payout details unless a Creator shares them.
- Visitors to getbrandity.com only see a blurred preview of the influencer list: niche and follower counts, never names, photos or contact details.
- Brands we're introducing to Brandity may receive a private link to the influencer list showing names, photos, niche, town and follower counts.
- Creators can see the details of Posts they can apply for and the Brands behind them.
- The other party in a Collab sees your messages, files, content and signed documents for that Collab.
- Creators can stop being listed for Brands at any time by unticking “List me for brands” in My profile.
5. Companies that help us
We use trusted service providers who process data for us under contract:
- Stripe: card payments and subscriptions.
- Resend: sending and receiving email.
- IONOS: hosting our servers.
- Cloudflare: domain name services.
- Meta (Instagram): only when you use Instagram autofill, to fetch public profile information.
- Anthropic: if you use AI writing tools, the text you ask it to work on.
- Google Fonts: the website loads its fonts from Google, which receives your IP address.
We may also share data if the law requires it, to protect people's safety or our rights, or with a buyer if our business is sold. We never sell your personal data.
6. Data outside the UK
Some providers (for example Stripe, Resend, Anthropic and Meta) may process data in the United States or elsewhere. When they do, we rely on UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework) or the UK's International Data Transfer Agreement or Addendum, so your data stays protected.
7. How long we keep it
- Account and profile data: while your account is open. When you delete your account, we delete or anonymise it, except what we must keep.
- Payments, invoices and payout records: 6 years, for tax and accounting.
- Signed NDAs and contracts: for as long as they may be needed as evidence, normally 6 years after signing.
- Unfinished sign-ups and website enquiries: up to 12 months.
- Security logs: up to 12 months.
8. Your rights
You can ask us to:
- give you a copy of your data;
- correct it (you can also edit most of it yourself in your profile);
- delete it (you can delete your account in Account settings);
- restrict or object to how we use it, including stopping marketing;
- send it to you or another company in a common format.
Email hello@getbrandity.com. We'll reply within one month. If you're unhappy with our reply, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
10. Keeping your data safe
We use encrypted connections (HTTPS), store passwords and PINs as one-way hashes, limit wrong sign-in attempts, keep phone numbers and payout details private, and limit staff access to what's needed. No system is perfectly secure: please use a strong, private password or PIN.
11. Children
Brandity is for people aged 18 and over. We don't knowingly collect data from children. If you think a child has signed up, tell us and we'll remove the account.
12. Changes to this policy
We'll update this page when we change how we use data, and show the date at the top. For important changes we'll tell you by email or in your dashboard.